As an artist, it is important to try to reach as many potential customers as possible. Your online presence must extend as far as possible in order to be successful. Consider that for every hundred or so people who see your products in a search result, on a marketplace, or in their social media feed …
Discover the best strategies for finding the right market to sell your handmade art. Learn how to identify your target audience, choose the right platforms, and grow your art business.
This post is part of a series on our experience learning some of the Adobe Creative Cloud Products. If you are interested in reading from the beginning please start with Mastering Adobe Creative Cloud. OK, so I am going to admit, before last week I had never used Premier Pro. Most of my video editing …
Brian here again. As promised I am back after my first week taking a look at the latest Adobe Photoshop that comes with Creative Cloud. As mentioned in last week’s blog post: I haven’t used Photoshop in over 10 years opting for the free alternative, Gimp, as my primary tool for Image Manipulation. Now, granted, …
Howdy. Brian here this week. Last week Adobe was having a Cyber Monday deal on their Creative Cloud bundle offering it at half off for an annual subscription. We’ve been hesitant about subscribing to Creative Cloud because it is costly. We figured, however, it’s an investment in the business and there are a number of …
Adaptability is one of the keys to running a successful business. Often times when we start a business we have a clear idea of what that business should be. After months of creating and you aren’t seeing your product move you may start to feel defeated. Sometimes, however, it is just that you are missing …
A famous quote is often attributed to Benjamin Franklin: “By failing to prepare, you are preparing to fail.” You can easily write this off as a platitude. We all know planning is important. How often do we fail to plan for our markets because life gets in the way, or there are too many last-minute …
When I started out in pyrography I didn’t know much about woodworking. As a brand-new artist, I generally bought wood that was processed from vendors such as It’s David and Renee and Walnut Hallow. Now, to this day, I still buy a lot of my finer canvases from vendors but when you are at the …
We wrote a blog post last year on creating your own website as an artist. You can find that post here. This post is mostly about maintaining your site. This month we took a a look at our website, bzfurfur.com, with a critical eye and had to make some decisions about what works and what …
Creating a successful small business as an artist is hard work. So much has to go into creating your work, building an audience and managing the back of house. Now consider you have to do all this and still be profitable. As much as we, as artists, want our business to be about the art, …
