A famous quote is often attributed to Benjamin Franklin: “By failing to prepare, you are preparing to fail.” You can easily write this off as a platitude. We all know planning is important. How often do we fail to plan for our markets because life gets in the way, or there are too many last-minute items to work on. The best way to circumvent this issue is to start with a few key things that you always do before a market
- Think about transportation: When heading off to a market you have a lot of valuable cargo. You must protect your work. Think about how you are going to wrap/store your items. We use cardboard for some items, and moving blankets for others. Also, think about how it’ll fit in your vehicle. Do you have a minivan that you can load up with merchandise or a sedan where you’ll need to pick and choose carefully what to bring? Make sure, whatever vehicle you choose, you pack carefully. You don’t want things so cramped that they end up breaking due to pressure but you also don’t want them so spaced out that accelerating and breaking causes items to jolt and jostle around the back of your car.
- Ask about themes: Some themes are obvious (for example, the holidays) while others may not be so obvious. Many organizers do, however, like to theme their markets. They will sometimes go as far as to invite special guests that align with the theme. Think about this before you decide what product to bring. Try to bring items that will cater to the individual market and convert those into sales.
- Presentation is key: Make sure you have packed displays to properly showcase your items. These can be stands, grids with hooks, easels, shelves, or any combination. Try to be consistent. If you can pack some decorations to accent your tent. Think about the theme or bring seasonal decorations to create a more welcoming environment. Make sure you have signage, price tags, QR codes for customers to scan, and anything else that may help draw customers into your booth.
- Resting your weary head: Is the show you are doing a good deal further than you usually travel? Is it going to be two or more days? If so you may want to consider lodging. Doing a market can be exhausting and a long trip there and back can make an already tiring ordeal all that much more so. Think about booking a hotel stay if you don’t think you’ll be up to the return trip. Book early so you can get a good rate and consider how much the hotel is going to cost when you are thinking about how much you’ll need to sell and still make a profit.
- Self-care: We spend so much time thinking about our product, but we can’t forget to think about ourselves. Get yourself a cooler and pack some water, some snacks (maybe some fruits and veggies), some caffeinated beverages, and more water. Make sure you have essentials like sunscreen, a first-aid kit, medicines you take (even if you think you’ll be home in time to take them, it’s good to have them on hand), and backup chargers. The last thing you want to do while you’re at a market is stressing about your well-being and personal care so make sure you have everything you need with you.
- Keep it clean: If you are doing markets every weekend things are bound to show a little wear and tear. Remember that your booth is a reflection of your business. If your tablecloths are dirty or your tent canvas is ripped that will be reflected in how people perceive your business. Repair or replace things when they break, regularly wash any of your linens, and bring cleaning supplies with you to clean up messes when they happen.
Life is busy and time can easily escape you when you are preparing for a market. Just remember that having a tight, clean, welcoming environment for your customers is going to encourage them to come inside, stay longer, and buy things. What do you think is the most important part of prepping for your markets? Tag us with your ideas @bz_furfur and, as always, stay unique.
