This past weekend we had one of our biggest events of the year: Small Business Saturday in Charlotte’s South End. The weather was great, the turnout was amazing, and we met so many wonderful new customers and vendors over the course of the day. This was the first big Small Business Saturday event we have participated in so we weren’t sure what to expect but it was an absolute blast. So what is Small Business Saturday, why is it so important, and how can you be a part of it.
What is Small Business Saturday
Every year, the Friday after Thanksgiving is Black Friday. Everyone knows Black Friday, when stores give deep discounts on products driving in those early Christmas rush sales to “get them in the black”. This is when most retail businesses start to draw a profit for the year. Did you know, however, that the day after Black Friday is Small Business Saturday? This is the day you are encouraged to go out and support small businesses in your community.
Why is Small Business Saturday so important
Just like big businesses, small businesses often operate at a loss at the beginning of the year and it isn’t until those fourth-quarter holiday sales start rolling in that they start making a profit. Most small businesses, unfortunately, can’t offer the same kind of deep discounts that big-box stores can offer. Many are operating on a shoestring budget, making razor-thin profits, and just trying to get enough money in to seed their business for the next year.
An event like Small Business Saturday is a great opportunity to shine a light on these vendors. It brings people together to see a wide array of products and services that are unique, handmade, and community-oriented. Small Businesses often use locally sourced, sustainable materials, have partnerships with other local businesses, and spur economic growth in the community. Supporting these people not only helps them but it helps to nurture and grow your town or city.
How to be a part of Small Business Saturday
Next year, when you are looking at Black Friday sales and Cyber Monday ads, take some time to look for events that spotlight your local businesses. Search social media outlets for Small Business Saturday in your area and add them to your calendar. Walk through, even if you don’t buy anything, see what the vendors have to offer. Talk to them, and ask them about their craft. Maybe, even if they sell something you aren’t interested in, you may find yourself talking to someone during the holidays and you can say “Oh, hey, I know someone who does that” and refer some work to a local business.
Small businesses are a critical part of your community, economy, and culture. Big box stores are great and they serve an important purpose. Just don’t let the small businesses die on the vine. Get out there and show your support for local entrepreneurs and artists and, as always, stay unique.
